Vivienne Connolly and Holly Carpenter pictured at the launch of the SuperValu app, the first grocery shopping app in Ireland. The SuperValu app, which is available for both Android and iPhone users, will allow customers to do their shopping from the palm of their hand and avail of the same promotional offers, fresh quality food and delivery service that they would expect from their local store. The app contains a range of innovative features such as the ability to scan the barcode of a product with their mobile to purchase it from the comfort of their home or check product ingredients and nutritional information. As all SuperValu stores are owned and operated by local entrepreneurs, customers will be able to avail of tailored offers and local produce exclusive to their neighbourhood supermarket. SuperValu’s Real Rewards loyalty card can also be used in conjunction with any purchase, replicating the in-store experience.