Full of Beans: Insomnia Coffee Company, Ireland’s largest independently owned coffee shop chain, today announced plans to enter into the retail franchising market. Pictured making the announcement is Insomnia’s Chairman, Bobby Kerr and Chief Executive Officer, Harry O’Kelly. The new strategy will allow entrepreneurs to share in the success of the Insomnia brand while also supporting the company’s ambition to further increase its market presence. The Company plans to open 15 stores over the next 5 years through selectively recruiting and qualifying suitable franchisees. This will lead to the creation of 100 new jobs.